››› Session 4

The Commercialisation and Delivery of Traveller Information Services

David Burden   Chief Executive Officer, Legion Interactive

In Australia, real-time traveller information has been traditionally made available by Road Authorities or Governments using a variety of means, ranging from variable messages signs to live operator services. Legion Wireless Media began one of Australia's first commercial roll outs of real-time traffic information services in 1999 and delivered the information to motorists via SMS, WAP and voice. The paper explores the take up and success of these early trials and discusses the users expectations in regard to delivery and cost. To date the supply has traffic incident information has been via data, but the paper argues that the future means of delivery will be via voice.