Despite the recent impact of SARS the Asia–Pacific region’s growth prospects continue to be sound. Cities are the engines of growth in the region and urban infrastructure needs are growing rapidly. Consulting services and technologies are in high demand and are attracting the interest of international consulting organisations and technology providers. 
 

Course focus

The Asia–Pacific region consists of a diverse mix of countries each with their own unique features. The markets are becoming more sophisticated. There is a realignment going on in the region with changing country roles, increased local funding of projects, new approaches to procurement and changing international trading agreements all impacting on the export of technical consulting services.

What are the characteristics of these markets? How can these markets be accessed? How can individual companies considering entering these markets determine what is the appropriate market entry strategy for them? What are your legal obligations in Australia and abroad?

This practical one day course features presentations from experienced consultants and trade experts each with over 20 years of “hands on” experience in the marketing of technical consulting services in the Asia – Pacific region.

A feature of the course is a series of real life case studies backed up by appropriate theory relevant to the nature of Australian consultants. The course will be relevant to both private and public sector organisations looking to enhance their export of technical consulting services to the region. It is relevant to engineers, architects, economists and other disciplines.